South African Tourism Witnesses 43% Growth in Arrivals from India in 2023

 South African Tourism Witnesses 43% Growth in Arrivals from India in 2023; Aims to Leap Beyond Pre-Pandemic Levels in 2024.


Inbound traffic from Jaipur witnesses a 26% year-on-year increase

India solidifies its position as one amongst South African Tourism’s top-3 priority markets


Jaipur, 12th February : Setting sights on one of the fastest-growing outbound travel markets around the globe, South African Tourism concluded the first chapter of its 20th Annual India Roadshow at The Lalit, Jaipur. In a bid to expand its footprint across prominent tier 2 and tier 3 cities of India; the roadshow marked the tourism board’s debut in the pink city. Scheduled until 16th February 2024, the multi-city event will further move on to – Delhi on 13th February, Ahmedabad on 14th February, Bengaluru on 15th February and conclude in Mumbai on 16th February. 


Led by Ms. Neliswa Nkani, Hub Head, MEISEA, South African Tourism the inaugural day of the roadshow was complemented by an evening of experiencing the sights, sounds and culture of the Rainbow Nation along with sampling lip-smacking South African cuisine tabled by chefs from the Rainbow Nation on 11th February. In its attempt to replicate the taste and sights the tourism board will engage with their hotel partners to offer a similar experience to its guests across other roadshow cities. The event also featured an industry panel discussing emerging trends, opportunities and challenges in India’s travel and tourism sector which engaged industry experts such as Jyoti Malal, President, Travel Agents Association of IndiaSuzanne Pereira, Sr. Vice President Trade Relationships, Communications & Service Quality, Thomas Cook (India)Kamal Gill, Director of Gill India Concepts and Today’s TravellerNetto Maluka, Director, Mbombela Experience Tours and Safari and Charles Victor, Co-Founder of Different Doors and Former COO Saatchi & Saatchi Propagate.

The two-day congregation collectively welcomed more than 250 Indian travel trade delegates from across Jaipur as well as 40 other Indian cities. They had an opportunity to engage with 42 hosted, prominent exhibitors from South Africa, allowing them to view their offerings and identify potential future collaborations. It is worth noting, amongst them were also 14 SMMEs who along with their counterparts presented a portfolio comprising of 40% new products showcasing diversified and affordable offerings. The multi-city roadshows are a vital platform and present opportunities for both South African and Indian trade partners. Such opportunities not only aid in boosting their brands but also forge mutually beneficial relationships across South African Tourism’s target markets.


Commenting on the occasion Neliswa Nkani, Hub Head – Middle East, India and South East Asia, South African Tourism said “As we continue to grow our presence in India and enter newer regions, South African Tourism celebrates more than two decades of investments in India. 2023 has marked another successful year for us and I am deeply grateful to Indian travellers and the trade fraternity for their continued affection and support. Both our nations share a deeply entrenched bond established through shared history, rich culture and longstanding alliance.” 

She further adds “Over the past couple of years, India’s outbound tourism sector has demonstrated remarkable resilience outpacing rest of Asia and many countries around the world. Building upon the positive momentum, South Africa witnessed 43% uptick in inbound travellers from India in 2023. The country continues to hold its prominence as our top-3 focus markets and our 20th Annual India Roadshow is a testament of our unwavering commitment to the Indian travellers.”

Jaipur emerged as one of the fastest growing markets amongst tier 2 Indian cities and showcased an increase of 26%year-on-year travellers to South Africa. Overall, too, South African Tourism witnessed an incredible growth of 43% in inbound traffic from India in 2023. In its pursuit of realizing India’s untapped potential the tourism board will continue with its endeavors to improve accessibility and enhance connectivity. Further it will persist in its efforts to encourage dialogue aimed at establishing direct routes between the two nations. 


Promoting the destination through the eyes of Indian influencers and entice consumers to explore new provinces, South African Tourism is currently running its flagship “More & More” brand campaign across target cities. The tourism board is also set to host its renown Corporate Think Tank in the coming months to engage with Indian corporates and address their business and MICE travel needs. At present, several stop-over flights fly from India to South Africa, including Emirates, Qatar Airways, Ethiopian Airlines, Kenya Airways and Air Seychelles.


About South African Tourism: South African Tourism is the tourism marketing arm of the South African government. Simply put, their job is to promote the country domestically and internationally, whether for leisure, business or events tourism.


As a government body, they are committed to meaningfully contributing to the South African government's objectives of inclusive economic growth, sustainable job creation, and redistribution and transformation of the industry.




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